What is the goal of product developers who develop new products based on the ADS1299 EEG chip from Texas Instruments?

To get rid of the smart costumers and looking for the hobbyist? Hinder new developments, and to get rid of costumers who are looking for cost-effective products? Since their own marketing study previously has shown that it is not possible to make money out of products which cost less than those sold from www.OpenBCI.com? But …