Is not a key message of this book that a daily practice of 20 meditation leads to changes in th brain which can be objectively measured?

But is it possible to make money out of this objectively measurable changes in the brain? Only in that sense that is was possible to publish a best-selling book «Altered Traits» But what else? The book also shows that a daily practice of 20 min meditation is not something wihch interesting for pharmaceutical companies, bancs, …