Why is Rob ter Horst from Vienna so successful on YouTube, but not Lhagsam Tibetan Meditation in Zurich?

If we look at the papers Rob ter Horst has published: https://scholar.google.com/citations?user=o6avANkAAAAJ&hl=de&oi=ao we can see that there are some papers among those which are published in high-level journals. But he seems not to be an independent researcher, but rather a researcher which is a part of a large group which does screening. On the other …