How is it to be the CEO of a product which is based on the ADS1299 EEG chip from Texas Instruments?

Neurosity Crown CEO A.J. Keller reports about it on YouTube: But Peter Gamma from www.petergamma.org: will never be the CEO of a product which is based on the ADS1299 EEG chip from Texas Instruments, if Texas Instruments continues at it has done it with PiEEG. He will rather built is own device based on Influxdb.