Why do Migros SportXX & Galaxus Switzerland trust in GladiatorFit CH?

Last Updated on December 5, 2023 by pg@petergamma.org

GladiatorFit CH which sells curved treadmills advertises with that:

https://www.gladiatorfit.ch/de/

GladiatorFit CH currently offers 5 different treadmills:

https://www.gladiatorfit.ch/de/?orderby=price&paged=1&s=laufband&post_type=product

But treadmills directly imported from UK are much cheaper.

«Gebogenes / gekrümmtes Laufband ohne Motor aus Stahl» from GladiatorFit CH costs CHF 3999 (without shipping)

https://www.gladiatorfit.ch/de/produkt/gebogenes-gekrummtes-laufband-ohne-motor-aus-stahl/

A similar device costs in UK only CHF 2.423,51 (shipping is ca. CHF 440,84 + additional import taxes):

https://www.ebay.ch/itm/334932421662

Are these two treadmills identical and only rebranded? A similar device is availble in US for less than 2 000 USD: